It is possible that Britannia scale up its business from India to the world and nutritious products could be a sustainable business based on the large scaled selling. Thus, product innovation leads Britannia stand out among the competitors.
As a consequence, the department of food producing should explore and experiment new flavour for meeting the demand of consumers. Then, it is vital for Britannia to gain competitive advantages. This might be viewed as either a problem or an opportunity for Britannias marketing strategy which did not consider enough to educate fortified products biscuit and did not offer enough product varieties to Indian customers.
According to Freidenfeldsfailing to consider production capacity while expanding the business might lead to operation management issue which can pull the company to financial crisis.
Britannia industry could cooperate with the sugar supplier and flour companies to lower the price of these materials. Note that the highest expense is raw materials such as sugar, flour and oil See figure 2.
Having addressed the financial issues, next internal recommendation is about the solution for the marketing issues. For example, the company can improve the taste of the biscuits or add more minerals into the healthy food.
There are three ways to win over the competitors. It was rated as the 7th most sure trade name across all classs in The most important reason is the speed of its implementation cannot meet the need at the national level.
The proposed raid by Nestle India and Hindustan Lever into confectionery and dairy merchandises.