Case study britannia industries

It is possible that Britannia scale up its business from India to the world and nutritious products could be a sustainable business based on the large scaled selling. Thus, product innovation leads Britannia stand out among the competitors.

Britannia biscuit factory

It is possible that Britannia scale up its business from India to the world and nutritious products could be a sustainable business based on the large scaled selling. Then, it is vital for Britannia to gain competitive advantages. The third issue is capacity limitation. Research had shown that the brand statement, Eat Healthy, Think Better, captured the essence of the Indian concept of the unity of body and mind. Today, Britannia is a leading food company in India with over Rs. The main reason behind this scheme is high expenses. There are three ways to win over the competitors. Moreover, malnutrition is not only associated with poverty, but also related to gender, age and other factors. Tell us what you need to have done now! Peoples are progressively going witting of dietetic attention. Then, there would be a number of consumers to purchase these biscuits in a national-wide level. As a result, all the cost decrease, the profit will increase. Consistent with its creed of swasth khao, tan adult male jagao, Britannia created a partnership with Global Alliance for Improved Nutrition GAIN and the Naandi Foundation to provide Fe fortified Tiger biscuits to supplement the mid-day repast programme in schools. It is shown in the figure 4 that the gross margin of high-price products is 20 times larger than that of the low-price, therefore, the company may gain more profits by exploring high-price products.

As a consequence, the department of food producing should explore and experiment new flavour for meeting the demand of consumers. Then, it is vital for Britannia to gain competitive advantages. This might be viewed as either a problem or an opportunity for Britannias marketing strategy which did not consider enough to educate fortified products biscuit and did not offer enough product varieties to Indian customers.

According to Freidenfeldsfailing to consider production capacity while expanding the business might lead to operation management issue which can pull the company to financial crisis.

product line of britannia

Britannia industry could cooperate with the sugar supplier and flour companies to lower the price of these materials. Note that the highest expense is raw materials such as sugar, flour and oil See figure 2.

britannia 100

Having addressed the financial issues, next internal recommendation is about the solution for the marketing issues. For example, the company can improve the taste of the biscuits or add more minerals into the healthy food.

There are three ways to win over the competitors. It was rated as the 7th most sure trade name across all classs in The most important reason is the speed of its implementation cannot meet the need at the national level.

The proposed raid by Nestle India and Hindustan Lever into confectionery and dairy merchandises.

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Britannia industries cases