The crop was harvested between 45 days, depending on the climate.
Meeting McDonald's "cold, clean, on-time" delivery standards was no easy task considering that there were 30 suppliers situated all over the country.
Such a chain is necessary for ice creams, frozen vegetables, processed meats, dairy and bakery products.
Each of these processing facilities was independently managed, but all shared cooling and freezing facilities with the distribution center. From the two locations, McDonald's consolidated loads from the United States and Canada as well as from Mexico, and sent trucks to more than restaurants in 30 cities across Mexico.
McDonald's philosophy had been 'one world, one burger' i. As word of their success spread, franchisees started showing interest. The iceberg lettuce was specially developed for India using a new culture farming technique.
To meet McDonald's high standards, Coughlin ensured that quality, temperature and packaging requirements were met. Once collected, the milk was transferred to Dynamix's plant in insulated tankers.
However, from a supplier's point of view, more lines meant a reduction in capacity utilisation and high cost of production.